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Toto Wolff Set to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – after the McLaren team were valued at £3.5bn in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The governance of the team will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Financial Increase

This arrangement would represent a substantial rise in worth of Mercedes F1 since Ineos bought its share for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years due to the increasing appeal of the sport globally.

This trend was evident with the success of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports film to date.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren, with three races left in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Deborah Briggs

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on daily life.

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